Stakeholders in the political marketing context
نویسندگان
چکیده
منابع مشابه
Marketing and the Political Environment
THIS ARTICLE DISCUSSES THE NATURE and function of various political processes which affect resource allocation to libraries and explores how to analyze these processes accurately. It discusses the marketing of library “products” through supplementing traditional measures of input and output with considerations of impact and by seeking to adapt and express library products in terms of the cognit...
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15 صفحه اولPolitical Parties and Political Marketing ‘ Strategies ’
This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...
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چکیده ندارد.
Political Marketing Ms . Shruti Garg
Political marketing is a fundamental part of political life. Presidents and prime ministers; politicians and parties; government departments and councils all use marketing in their pursuit of political goals. Political marketing also attracts public attention and debate. It has become the focus of many movies over the years such as Nayak, Satyagraha, Rajneeti which cover strategy, branding, pos...
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ژورنال
عنوان ژورنال: Journal of Public Affairs
سال: 2017
ISSN: 1472-3891
DOI: 10.1002/pa.1671